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California prohibits use of ‘sell by’ dates: Essential facts about food labeling


A new California law, Assembly Bill 660, aims to standardize and simplify food date labels to reduce food waste in the state. The law, set to take effect on July 1, 2026, will require grocery retailers and manufacturers to use consistent labels like “Best if used by” for quality and “Use by” for safety. The goal is to empower consumers to make informed decisions about their food purchases and reduce confusion surrounding date labels.

The law, introduced by Assemblymember Jacqui Irwin, seeks to address the issue of food waste, with Californians producing 6 million tons of food waste annually, according to the Department of Food and Agriculture. By streamlining date labeling practices, AB 660 aims to keep money in consumers’ pockets while benefiting the environment.

The current system of over 50 different date label phrases on food packaging can be confusing for consumers, leading to unnecessary food waste. AB 660 will eliminate misleading labels like “Sell by” and encourage consumers to use their senses to determine food quality before discarding items. The law also allows for a “Packed on” label for prepared foods, with exemptions for certain goods like infant formula, eggs, beer, and wine.

Experts hope that the new law will not only reduce food waste but also educate consumers on the meaning of date labels and encourage the acceptance of nonperishable items by food banks. By providing clarity and consistency in date labeling practices, AB 660 aims to shift consumers towards a more sustainable approach to food consumption.

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