Alaska Airlines recently announced endorsement partnerships with six University of Hawaii student-athletes, including football, volleyball, and basketball players. These name-image-likeness deals come as part of the airlines’ ongoing support for UH athletics and their commitment to the local community in Hawaii. Under the NCAA’s NIL policy, collegiate athletes are now able to benefit financially from their popularity and prominence.
The athletes will serve as brand ambassadors for Alaska Airlines, sharing their travel experiences and promoting the airline’s community initiatives in Hawaii. Travel benefits on both Alaska and Hawaiian Airlines are included in the agreements, though specific terms were not disclosed. Hawaiian Airlines had previously partnered with 30 UH athletes before Alaska Airlines finalized its merger with the airline.
University of Hawaii student-athletes like Kate Lang expressed excitement and gratitude for the opportunity to work with Alaska Airlines and to represent the combined organization during this historic partnership. Alaska Airlines’ regional vice president in Hawaii, Daniel Chun, stated that the airline is honored to continue the strong support of UH athletics and local student-athletes established by Hawaiian Airlines.
As Alaska Airlines expands its presence in Hawaii, these partnerships with UH athletes will play a key role in connecting with the local community and showcasing the airline’s commitment to supporting collegiate sports. The collaboration between Alaska Airlines and UH student-athletes demonstrates a shared dedication to promoting athletics and community engagement in Hawaii.
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