Shoppers Flock to Black Friday Deals Amid Concerns Over Trump Tariffs | Retail Update

Teagan Hickson walked into a Walmart Supercenter in Indiana on Black Friday hoping to snag some holiday deals. Concerned about potential price hikes due to Trump’s tariffs, she compared prices online before purchasing a digital air fryer for her sister. With Americans eager to see Black Friday discounts, some are worried about rising prices if new tariffs are implemented in 2025. Despite the pressure, retailers are offering various deals this year, with shoppers expected to spend $10.8 billion online, up from last year. The National Retail Federation predicts an increase in in-store shoppers this year as the holiday shopping window is shortened. Marshal Cohen of Circana notes that shoppers may make more spontaneous purchases due to the limited time to shop. Shoppers like Evelyn Contre and John Dillard are seeking deals on clothing and electronics, with some retailers, like Target, offering significant discounts on a variety of products. However, some, like Hoss Moss, feel that the current prices are expensive compared to previous years. The holiday spending season is in full swing, with shoppers looking for the best deals to stretch their budgets.

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