Hawaii retailers anticipate robust sales despite condensed holiday shopping period

The holiday shopping season is off to a fast start this year, with a shortened calendar between Thanksgiving and Christmas pushing shoppers to recover from their food comas and hit the stores earlier than usual. With Black Friday falling just two days before December this year, retailers are adjusting their strategies to attract early shoppers. Despite the time crunch, retailers like Ka Makana Ali’I in West Oahu are optimistic about holiday sales, with expectations of a greater spend than last year. The National Retail Federation also forecasts a strong holiday season, with retail spending expected to reach record levels. Online shopping is expected to continue growing, with brick-and-mortar retailers finding ways to capitalize on online trends. In Hawaii, retailers like Waikele Premium Outlets and the Royal Hawaiian Center are gearing up for the busy shopping season, offering deals and incentives to attract customers. The holiday shopping period is crucial for retailers, with overall November and December sales accounting for a significant portion of total retail sales. Despite the challenges of a shortened calendar, retailers are hopeful for a successful holiday season filled with festive cheer and shopping excitement.

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