Hawaii and Jeju Island Deepen Sister-State Ties Amidst Tourism Growth and Challenges
In August, Hawaii’s Lieutenant Governor Sylvia Luke led a delegation to Jeju Island, South Korea, to strengthen tourism ties and opportunities under the theme “Island Connections: Reimagining Tourism.” This initiative highlights the importance of Hawaii’s sister-state programs, established to foster international relations and cultural exchange. Jeju has become a popular destination, often called the “Hawaii of the East,” and the partnership aims to enhance collaboration in tourism and mutual goodwill.
The tourism mission coincides with Jeju’s significant transformation over the years. From its roots as an independent kingdom, the island has evolved into a bustling tourism hub, showcasing high-tech education facilities, scenic tea farms, and well-maintained natural attractions. Yet, concerns linger over its environmental impacts and the carrying capacity of the island, echoing broader challenges faced by both Hawaii and Jeju in managing tourism sustainably.
Jeju, like many regions in Asia, grapples with a declining birth rate and an aging population, prompting a government task force to evaluate depopulation effects. The island’s past tourism peak, which attracted nearly 16 million visitors in 2016, has fluctuated dramatically post-pandemic, particularly with the reduction of visitors from China — once a significant economic driver.
As both regions continue to navigate climate change impacts and tourism growth, lessons can be learned from each other’s experiences. Jeju’s focus on cultural heritage and public facility upkeep offers insights for Hawaii in maintaining its environmental integrity and service standards. Efforts to foster a collaborative future have been expressed with hopes for shared prosperity through effective policies in tourism and environmental stewardship.
Local officials maintain that the ongoing relationship between Hawaii and Jeju equips both regions to confront modern challenges while cherishing their distinct cultures.
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